Philadelphia Brand

LIV.U was born in Philadelphia — a city built on grit, loyalty, and showing up when it matters most.

We grew up with soccer as more than a game. It was early mornings, muddy fields, late-night matches on broadcasts, and the feeling that the sport connected us to something bigger than ourselves. While our streets were American, our inspiration came from across the Atlantic — from tunnel walks, supporter culture, and the unmistakable style of European football.

LIV.U exists at the intersection of American drive and European fútbol identity.

Our mission is simple: inspire belief through what you wear. Every piece we create — from bracelets and accessories to lifestyle apparel — is designed to represent commitment, confidence, and the mindset of those who live for the moment before kickoff. This isn’t just gear for match day. It’s a uniform for everyday life.

We design for the supporters, the creators, the grinders, and the believers — the ones who stand when the anthem plays and never sit when the moment is on the line. LIV.U is about stepping into the tunnel with purpose, whether that tunnel leads to a pitch, a city street, or your next big move.

From Philadelphia to the world, this is fútbol culture — worn with intent.

LIV.bold, LIV.fearless, LIV.U